Complete List: 100+ Low Competition Products on Amazon in 2023 [Comprehensive Blueprint]

Written By Ecommerce Beast

Every article is researched and written by e-commerce experts and then peer-reviewed by our team of editors.

In 2023, Amazon FBA (Fulfillment by Amazon) continues to be a viable platform for aspiring entrepreneurs looking to start their own businesses. While the marketplace has grown significantly in recent years, there is still a lot of untapped potential for new sellers. In fact, more than 300,000 Amazon FBA sellers record $1 Million+ in Annual Net Revenue as per the latest data in 2023!

One reason for this untapped potential is the sheer size of Amazon’s customer base. In 2023, Amazon had over 300 million active users worldwide, and that number is expected to continue to grow. With so many potential customers, there are still niches that remain untapped or underserved. By identifying these niches and creating products that cater to the needs and interests of these customers, sellers can carve out a profitable space for themselves in the Amazon marketplace.

Another reason for Amazon FBA’s untapped potential is the ongoing evolution of e-commerce. As more people continue to shop online, the demand for a wider range of products continues to grow. Additionally, advancements in technology have made it easier for sellers to source products, manage inventory, and market their products. With the right tools and strategies, even niche products can find a dedicated customer base on Amazon.

Furthermore, the global pandemic has accelerated the shift towards e-commerce, with many consumers opting to shop online due to safety concerns. This trend is expected to continue in the coming years, providing a growing customer base for Amazon sellers to tap into.

In my experience, even though some niches on Amazon may appear to be saturated, there are still opportunities for sellers who can differentiate themselves through unique products, high-quality customer service, and effective marketing strategies. In fact, some niches may appear saturated on the surface, but closer examination may reveal that there is still room for growth and innovation. We recently published a detailed article exploring whether Amazon FBA is saturated in 2023; you can read it here.

What does a Winning Amazon Product Look Like?

Although the answer to this question completely depends upon your scope and business goals, for the purpose of this example, I will assume that your goal is to find an Amazon Product niche that is ultra-low competition and will enable you to successfully launch an Amazon business with extremely low investment (under $4000). This is the best approach for new sellers and inexperienced sellers, because mainstream product launches can easily cost sellers upwards of $25000, with substantial investments in Amazon PPC to get the product ranked in the initial 3 months.

Product Niche Example: Wooden Corner Spoon

Sub-category: Toxic Free Spoons: Toxic Free Wooden Utensils; Toxic Free Spoons

Product Example: Refer to the Image Below

Notice how the sample product in the image below is organically ranking for search terms (without feeding Amazon 1000s of dollars in PPC fees). This too with less than 50 reviews and a listing that is disappointing at best (in terms of product photography, branding, listing optimization, SEO, etc.). Just imagine how well the product will do with an optimized listing and decent photography!

Low Competition & High Demand Amazon FBA Product Example in 2023

Top 10 Amazon Product Niches With High Demand and Low Competition in 2023:

  1. Health Supplements: The health supplement market is expected to reach over $300 billion by 2024, with a projected growth rate of over 6%. With the rise of health and wellness trends, demand for supplements is increasing rapidly. However, competition in this niche is fierce, so it’s important to find a unique angle or specialize in a specific type of supplement.
  2. Organic and Natural Products: As consumers become more health-conscious, the demand for organic and natural products has increased. This includes everything from food to beauty and skincare products. According to a report by Grand View Research, the global organic personal care market is expected to reach over $25 billion by 2025.
  3. Pet Supplies: Pet ownership is on the rise and is expected to continue growing, with the pet care market projected to reach $350 billion by 2027. There’s also a growing trend in premium pet products, including high-quality food and supplements.
  4. Smart Home Technology: The smart home market is growing rapidly, with a projected value of over $174 billion by 2025. This includes everything from smart thermostats to security systems and even smart appliances. As technology advances, the potential for innovative and unique products in this niche is high.
  5. Sustainable Products: With increased awareness about climate change and environmental impact, demand for sustainable products is growing. This includes everything from reusable bags to eco-friendly cleaning supplies. The global sustainable packaging market is projected to reach over $400 billion by 2027.
  6. Baby Products: The baby products market is expected to reach over $16 billion by 2025. This includes everything from diapers to toys and feeding supplies. As new parents constantly search for the best products for their babies, there’s potential for innovative and unique products in this niche.
  7. Fitness Equipment: The global fitness equipment market is expected to reach over $15 billion by 2026, with a projected growth rate of over 3%. With the rise of home workouts, demand for at-home fitness equipment is increasing. There’s also potential for unique products in this niche, such as eco-friendly yoga mats or innovative weightlifting equipment.
  8. Travel Accessories: With the travel industry on the rise again, demand for travel accessories is increasing. This includes everything from luggage and packing cubes to travel-sized toiletries and neck pillows. As travelers become more tech-savvy, there’s potential for innovative and unique products in this niche.
  9. Home Decor: The home decor market is expected to reach over $750 billion by 2027, with a projected growth rate of over 3%. This includes everything from furniture to wall art and textiles. As consumers become more interested in DIY and home improvement, there’s potential for unique and customizable products in this niche.
  10. Specialty Foods: The specialty foods market is projected to reach over $170 billion by 2027, with a projected growth rate of over 5%. This includes everything from gourmet cheeses to ethnic foods and plant-based alternatives. As consumers become more interested in unique and high-quality food products, there’s potential for niche and specialty items in this market.

It’s important to note that even within these niches, there will be competition. To succeed, it’s important to research the market thoroughly and find a unique angle or offer a high-quality, unique product. However, the potential for success in these niches is high due to the growing demand and potential for innovation.

Using Etsy to Find Absolutely Amazon Product Ideas:

As an e-commerce journalist with 9 years of experience selling on different online platforms, I can tell you that finding a profitable product idea can be a daunting task. However, with the right strategies, you can find high-demand and low-competition product ideas on Etsy, a popular online marketplace for handmade and vintage goods.

Etsy is a unique online marketplace that specializes in handmade, vintage, and unique items. The platform has been growing in popularity over the years, attracting millions of buyers and sellers worldwide. One of the key advantages of Etsy is that it offers an ideal platform for product research and idea generation. Below are five reasons why Etsy is the perfect platform for finding high-demand and low-competition product ideas:

  1. Niche Market: Etsy has created a niche market for handmade, vintage, and unique items. This unique market attracts a different type of buyer than traditional online marketplaces such as Amazon and eBay. As a result, sellers can identify product niches that are not saturated and create demand for their products.
  2. Search Functionality: Etsy has a powerful search functionality that allows buyers to find exactly what they are looking for. Sellers can leverage this feature to identify popular search terms and create products that match these keywords.
  3. Trend Analysis: Etsy offers trend analysis tools that allow sellers to monitor the popularity of various products over time. This data can be used to identify emerging trends and create products that are in high demand.
  4. Competitor Analysis: Etsy allows sellers to monitor their competitors and analyze their sales and pricing strategies. This information can be used to identify gaps in the market and create products that are not currently being offered.
  5. Customer Feedback: Etsy has a robust feedback system that allows buyers to leave reviews and ratings for products. This feedback can be used by sellers to improve their products and identify areas for growth.

Etsy is an ideal platform for product research and idea generation due to its niche market, powerful search functionality, trend analysis tools, competitor analysis features, and customer feedback system. Sellers can use these tools to identify high-demand and low-competition product ideas, helping them to succeed on the platform.

Finding High Demand & Low Competition Amazon Niches Through Etsy:

There are several ways that aspiring Amazon FBA sellers can use Etsy to find product niches that are high demand and low competition. Here are five specific ways:

  1. Look for trending products: One of the benefits of using Etsy for product research is that it allows you to see which products are currently trending. You can look for products that are popular on Etsy and try to find similar products that can be sold on Amazon. For example, if you see that personalized jewelry is popular on Etsy, you can look for a similar niche on Amazon.
  2. Check out product reviews: Another way to find product niches is by looking at product reviews on Etsy. You can see which products are receiving positive reviews and why customers like them. This can give you an idea of what customers are looking for and what features are important to them. You can then use this information to develop your own products for Amazon.
  3. Use Etsy’s search bar: Etsy’s search bar is a powerful tool for finding product niches. You can enter keywords related to your niche and see which products come up. This can help you identify popular products and see how they are marketed. You can then use this information to develop your own products and marketing strategies.
  4. Look at product categories: Etsy has a wide range of product categories, from clothing and accessories to home decor and craft supplies. You can browse through these categories to see which products are popular and identify niches that you can target on Amazon. For example, if you see that handmade soap is popular on Etsy, you can look for a similar niche on Amazon.
  5. Check out Etsy’s sellers: Finally, you can look at the sellers on Etsy to find product niches. You can see which products they are selling and what their customers are saying about them. This can give you an idea of what is selling well on Etsy and what niches you can target on Amazon. You can also reach out to these sellers for advice and guidance on how to develop your own products and business.

Comprehensive List of High Demand & Low Competition Niches on Amazon in 2023: 100+ Product Niches

  1. Health and wellness supplements
  2. Pet accessories and supplies
  3. Sustainable home goods
  4. Organic and natural skincare products
  5. Fitness equipment and accessories
  6. Customized phone cases
  7. Specialty teas and infusions
  8. Educational posters and charts
  9. Audio books and podcasts
  10. Vegan beauty products
  11. Outdoor lighting and decor
  12. Water filtration systems
  13. Unique baby products
  14. Puzzle and game storage solutions
  15. Natural cleaning supplies
  16. Niche subscription boxes
  17. Eco-friendly clothing
  18. Biking accessories and equipment
  19. Personalized wedding favors
  20. High-quality chocolates and sweets
  21. Sustainable furniture
  22. Personalized art prints
  23. Organic baby food and snacks
  24. Handmade home decor items
  25. Self-help books and journals
  26. Customized clothing and accessories
  27. Diverse greeting cards and stationary
  28. Educational podcasts and courses
  29. Premium pet grooming products
  30. Sustainable footwear
  31. Portable chargers and power banks
  32. Unique barware and glassware
  33. Premium beauty subscriptions
  34. Gluten-free food and snacks
  35. Niche board games
  36. Non-alcoholic beer and wine
  37. DIY home improvement supplies
  38. Plant-based protein supplements
  39. Sustainable kitchenware and utensils
  40. Personalized jewelry and accessories
  41. High-quality candles and diffusers
  42. Niche kitchen appliances
  43. Customized wedding invitations
  44. Ethical and fair trade clothing
  45. Yoga and meditation supplies
  46. Premium tea and coffee subscriptions
  47. Sustainable bedding and linens
  48. Artisanal baked goods and pastries
  49. Personalized home goods and decor
  50. Eco-friendly gardening supplies
  51. Premium athletic wear
  52. Non-toxic children’s toys
  53. Niche fitness programs and plans
  54. Unique kitchen gadgets
  55. Premium houseplant subscriptions
  56. Portable exercise equipment
  57. Customized office supplies
  58. Handmade jewelry and accessories
  59. Unique socks and hosiery
  60. Specialty honey and preserves
  61. Personalized pet products
  62. Premium coffee makers and accessories
  63. Plant-based protein powders
  64. Niche woodworking supplies
  65. High-quality kitchen knives
  66. Premium bedding and linens
  67. Niche sports equipment
  68. Customized gift baskets
  69. Premium luggage and travel gear
  70. Personalized party balloons
  71. Specialty hot sauces and seasonings
  72. Unique board games for adults
  73. Customized drinkware and mugs
  74. High-quality art supplies
  75. Niche educational toys and games
  76. Premium shaving and grooming supplies
  77. Handmade candles and soaps
  78. Unique cocktail mixers and bitters
  79. Personalized wedding gifts
  80. Premium cycling gear
  81. Niche craft supplies and kits
  82. Customized car accessories
  83. High-quality leather goods
  84. Unique bathroom accessories
  85. Specialty coffee subscriptions
  86. Personalized photo gifts
  87. Premium outdoor gear and accessories
  88. Niche home brewing supplies
  89. Customized pet portraits
  90. High-quality cookware and bakeware
  91. Unique travel accessories
  92. Personalized home bar accessories
  93. Specialty international foods
  94. Premium running gear and accessories
  95. Niche woodworking tools
  96. Customized gardening tools and supplies
  97. Handmade pottery and ceramics
  98. Unique smartphone accessories
  99. Emotional Message Mugs for Gifting
  100. Earplugs for Migraine

In conclusion, Amazon FBA will continue to offer a wealth of opportunities for aspiring entrepreneurs in 2023. In my interviews with small and medium-sized sellers, I have witnessed that sellers are more excited than ever to sell and make money through Amazon FBA. While the platform has grown significantly in recent years, there is still plenty of untapped potential for sellers who can identify niche markets, create high-quality products, and effectively market their offerings. By keeping up with evolving e-commerce trends and leveraging Amazon’s vast customer base, aspiring sellers can carve out profitable businesses in the years to come.