Last Updated on September 10, 2025, by Ayesha Harris.
In 2025, Amazon FBA (Fulfillment by Amazon) continues to be a viable platform for aspiring entrepreneurs looking to start their own businesses. While the marketplace has grown significantly in recent years, there is still a lot of untapped potential for new sellers. Amazon has close to a million sellers worldwide (as on July, 2025), and 1.1 million sellers in the US alone. In fact, more than 300,000 Amazon FBA sellers record $1 Million+ in Annual Net Revenue as per the latest data in 2025!
One reason for this untapped potential is the sheer size of Amazon’s customer base. In 2025, Amazon had over 300 million active users worldwide, and that number is expected to continue to grow. With so many potential customers, there are still niches that remain untapped or underserved. By identifying these niches and creating products that cater to the needs and interests of these customers, sellers can carve out a profitable space for themselves in the Amazon marketplace.
Another reason for Amazon FBA’s untapped potential is the ongoing evolution of e-commerce. As more people continue to shop online, the demand for a wider range of products continues to grow. Additionally, advancements in technology have made it easier for sellers to source products, manage inventory, and market their products. With the right tools and strategies, even niche products can find a dedicated customer base on Amazon.
Furthermore, the global pandemic has accelerated the shift towards e-commerce, with many consumers opting to shop online due to safety concerns. This trend is expected to continue in the coming years, providing a growing customer base for Amazon sellers to tap into.
In my experience, even though some niches on Amazon may appear to be saturated, there are still opportunities for sellers who can differentiate themselves through unique products, high-quality customer service, and effective marketing strategies. In fact, some niches may appear saturated on the surface, but closer examination may reveal that there is still room for growth and innovation. We recently published a detailed article exploring whether Amazon FBA is saturated in 2025; you can read it here.
What does a Winning Amazon Product Look Like?
Although the answer to this question completely depends upon your scope and business goals, for the purpose of this example, I will assume that your goal is to find an Amazon Product niche that is ultra-low competition and will enable you to successfully launch an Amazon business with extremely low investment (under $4000). This is the best approach for new sellers and inexperienced sellers, because mainstream product launches can easily cost sellers upwards of $25000, with substantial investments in Amazon PPC to get the product ranked in the initial 3 months.
Product Niche Example: Wooden Corner Spoon
Sub-category: Toxic Free Spoons: Toxic Free Wooden Utensils; Toxic Free Spoons
Product Example: Refer to the Image Below
Notice how the sample product in the image below is organically ranking for search terms (without feeding Amazon 1000s of dollars in PPC fees). This too with less than 50 reviews and a listing that is disappointing at best (in terms of product photography, branding, listing optimization, SEO, etc.). Just imagine how well the product will do with an optimized listing and decent photography!
Top 10 Amazon Product Niches With High Demand and Low Competition in 2025:
- Health Supplements: The health supplement market is expected to reach over $300 billion by 2024, with a projected growth rate of over 6%. With the rise of health and wellness trends, demand for supplements is increasing rapidly. However, competition in this niche is fierce, so it’s important to find a unique angle or specialize in a specific type of supplement.
- Organic and Natural Products: As consumers become more health-conscious, the demand for organic and natural products has increased. This includes everything from food to beauty and skincare products. According to a report by Grand View Research, the global organic personal care market is expected to reach over $25 billion by 2026.
- Pet Supplies: Pet ownership is on the rise and is expected to continue growing, with the pet care market projected to reach $350 billion by 2027. There’s also a growing trend in premium pet products, including high-quality food and supplements.
- Smart Home Technology: The smart home market is growing rapidly, with a projected value of over $174 billion by 2025. This includes everything from smart thermostats to security systems and even smart appliances. As technology advances, the potential for innovative and unique products in this niche is high.
- Sustainable Products: With increased awareness about climate change and environmental impact, demand for sustainable products is growing. This includes everything from reusable bags to eco-friendly cleaning supplies. The global sustainable packaging market is projected to reach over $400 billion by 2027.
- Baby Products: The baby products market is expected to reach over $16 billion by 2025. This includes everything from diapers to toys and feeding supplies. As new parents constantly search for the best products for their babies, there’s potential for innovative and unique products in this niche.
- Fitness Equipment: The global fitness equipment market is expected to reach over $15 billion by 2026, with a projected growth rate of over 3%. With the rise of home workouts, demand for at-home fitness equipment is increasing. There’s also potential for unique products in this niche, such as eco-friendly yoga mats or innovative weightlifting equipment.
- Travel Accessories: With the travel industry on the rise again, demand for travel accessories is increasing. This includes everything from luggage and packing cubes to travel-sized toiletries and neck pillows. As travelers become more tech-savvy, there’s potential for innovative and unique products in this niche.
- Home Decor: The home decor market is expected to reach over $750 billion by 2027, with a projected growth rate of over 3%. This includes everything from furniture to wall art and textiles. As consumers become more interested in DIY and home improvement, there’s potential for unique and customizable products in this niche.
- Specialty Foods: The specialty foods market is projected to reach over $170 billion by 2027, with a projected growth rate of over 5%. This includes everything from gourmet cheeses to ethnic foods and plant-based alternatives. As consumers become more interested in unique and high-quality food products, there’s potential for niche and specialty items in this market.
It’s important to note that even within these niches, there will be competition. To succeed, it’s important to research the market thoroughly and find a unique angle or offer a high-quality, unique product. However, the potential for success in these niches is high due to the growing demand and potential for innovation.
Using Etsy to Find Absolutely Amazon Product Ideas:
As an e-commerce journalist with 9 years of experience selling on different online platforms, I can tell you that finding a profitable product idea can be a daunting task. However, with the right strategies, you can find high-demand and low-competition product ideas on Etsy, a popular online marketplace for handmade and vintage goods.
Etsy is a unique online marketplace that specializes in handmade, vintage, and unique items. The platform has been growing in popularity over the years, attracting millions of buyers and sellers worldwide. One of the key advantages of Etsy is that it offers an ideal platform for product research and idea generation. Below are five reasons why Etsy is the perfect platform for finding high-demand and low-competition product ideas:
- Niche Market: Etsy has created a niche market for handmade, vintage, and unique items. This unique market attracts a different type of buyer than traditional online marketplaces such as Amazon and eBay. As a result, sellers can identify product niches that are not saturated and create demand for their products.
- Search Functionality: Etsy has a powerful search functionality that allows buyers to find exactly what they are looking for. Sellers can leverage this feature to identify popular search terms and create products that match these keywords.
- Trend Analysis: Etsy offers trend analysis tools that allow sellers to monitor the popularity of various products over time. This data can be used to identify emerging trends and create products that are in high demand.
- Competitor Analysis: Etsy allows sellers to monitor their competitors and analyze their sales and pricing strategies. This information can be used to identify gaps in the market and create products that are not currently being offered.
- Customer Feedback: Etsy has a robust feedback system that allows buyers to leave reviews and ratings for products. This feedback can be used by sellers to improve their products and identify areas for growth.
Etsy is an ideal platform for product research and idea generation due to its niche market, powerful search functionality, trend analysis tools, competitor analysis features, and customer feedback system. Sellers can use these tools to identify high-demand and low-competition product ideas, helping them to succeed on the platform.
Finding High Demand & Low Competition Amazon Niches Through Etsy:
There are several ways that aspiring Amazon FBA sellers can use Etsy to find product niches that are high demand and low competition. Here are five specific ways:
- Look for trending products: One of the benefits of using Etsy for product research is that it allows you to see which products are currently trending. You can look for products that are popular on Etsy and try to find similar products that can be sold on Amazon. For example, if you see that personalized jewelry is popular on Etsy, you can look for a similar niche on Amazon.
- Check out product reviews: Another way to find product niches is by looking at product reviews on Etsy. You can see which products are receiving positive reviews and why customers like them. This can give you an idea of what customers are looking for and what features are important to them. You can then use this information to develop your own products for Amazon.
- Use Etsy’s search bar: Etsy’s search bar is a powerful tool for finding product niches. You can enter keywords related to your niche and see which products come up. This can help you identify popular products and see how they are marketed. You can then use this information to develop your own products and marketing strategies.
- Look at product categories: Etsy has a wide range of product categories, from clothing and accessories to home decor and craft supplies. You can browse through these categories to see which products are popular and identify niches that you can target on Amazon. For example, if you see that handmade soap is popular on Etsy, you can look for a similar niche on Amazon.
- Check out Etsy’s sellers: Finally, you can look at the sellers on Etsy to find product niches. You can see which products they are selling and what their customers are saying about them. This can give you an idea of what is selling well on Etsy and what niches you can target on Amazon. You can also reach out to these sellers for advice and guidance on how to develop your own products and business.
Comprehensive List of High Demand & Low Competition Niches on Amazon in 2025: 100+ Product Niches
- Health and wellness supplements
- Pet accessories and supplies
- Sustainable home goods
- Organic and natural skincare products
- Fitness equipment and accessories
- Customized phone cases
- Specialty teas and infusions
- Educational posters and charts
- Audio books and podcasts
- Vegan beauty products
- Outdoor lighting and decor
- Water filtration systems
- Unique baby products
- Puzzle and game storage solutions
- Natural cleaning supplies
- Niche subscription boxes
- Eco-friendly clothing
- Biking accessories and equipment
- Personalized wedding favors
- High-quality chocolates and sweets
- Sustainable furniture
- Personalized art prints
- Organic baby food and snacks
- Handmade home decor items
- Self-help books and journals
- Customized clothing and accessories
- Diverse greeting cards and stationary
- Educational podcasts and courses
- Premium pet grooming products
- Sustainable footwear
- Portable chargers and power banks
- Unique barware and glassware
- Premium beauty subscriptions
- Gluten-free food and snacks
- Niche board games
- Non-alcoholic beer and wine
- DIY home improvement supplies
- Plant-based protein supplements
- Sustainable kitchenware and utensils
- Personalized jewelry and accessories
- High-quality candles and diffusers
- Niche kitchen appliances
- Customized wedding invitations
- Ethical and fair trade clothing
- Yoga and meditation supplies
- Premium tea and coffee subscriptions
- Sustainable bedding and linens
- Artisanal baked goods and pastries
- Personalized home goods and decor
- Eco-friendly gardening supplies
- Premium athletic wear
- Non-toxic children’s toys
- Niche fitness programs and plans
- Unique kitchen gadgets
- Premium houseplant subscriptions
- Portable exercise equipment
- Customized office supplies
- Handmade jewelry and accessories
- Unique socks and hosiery
- Specialty honey and preserves
- Personalized pet products
- Premium coffee makers and accessories
- Plant-based protein powders
- Niche woodworking supplies
- High-quality kitchen knives
- Premium bedding and linens
- Niche sports equipment
- Customized gift baskets
- Premium luggage and travel gear
- Personalized party balloons
- Specialty hot sauces and seasonings
- Unique board games for adults
- Customized drinkware and mugs
- High-quality art supplies
- Niche educational toys and games
- Premium shaving and grooming supplies
- Handmade candles and soaps
- Unique cocktail mixers and bitters
- Personalized wedding gifts
- Premium cycling gear
- Niche craft supplies and kits
- Customized car accessories
- High-quality leather goods
- Unique bathroom accessories
- Specialty coffee subscriptions
- Personalized photo gifts
- Premium outdoor gear and accessories
- Niche home brewing supplies
- Customized pet portraits
- High-quality cookware and bakeware
- Unique travel accessories
- Personalized home bar accessories
- Specialty international foods
- Premium running gear and accessories
- Niche woodworking tools
- Customized gardening tools and supplies
- Handmade pottery and ceramics
- Unique smartphone accessories
- Emotional Message Mugs for Gifting
- Earplugs for Migraine
Update & Addition on September 10, 2025 as per latest Amazon Demand Analysis:
For the Tech-Savvy and Hobbyist
- High-End “Visible Mending” Kits for Denim: These kits cater to the sustainability movement and denim enthusiasts. They would include premium Japanese sashiko threads, specialized needles, and unique denim patches sourced from various mills. By focusing on the high-quality tools and artistic techniques of repair, this product serves the “buy it for life” ethos and turns mending into a desirable craft.
- AI-Powered Bird Feeder with Species-Specific Feeding Ports: While “AI” is a common term, its application here solves a real problem for birdwatchers: attracting specific species while deterring squirrels and larger, more aggressive birds. The feeder’s machine learning model genuinely identifies birds to open the correct seed port, and its core value is enhanced by a community platform that lets users track and share their local avian population data.
- Portable, Battery-Powered Vacuum Chamber for Craftspeople: Woodturners, knife makers, and resin artists rely on vacuum stabilization to strengthen and color materials, but equipment is bulky and expensive. A smaller, affordable, battery-powered vacuum chamber would be a game-changer for the serious hobbyist or small artisan, allowing them to achieve professional-grade results without a dedicated workshop.
- Customizable Mechanical Keyboard Kits for One-Handed Gamers: This product addresses a clear accessibility need within the massive gaming and mechanical keyboard communities. The value is not just in the ergonomic hardware but in the open-source firmware and a community platform for sharing game-specific key-mapping profiles, creating an ecosystem that supports users long after the initial purchase.
- Portable Astrophotography Mount for Smartphones: This device solves a real technical challenge for a growing hobby. It provides the stability and tracking needed for long-exposure shots of the night sky, a feat normally requiring expensive DSLR cameras. By leveraging the high-quality cameras already in people’s pockets, it makes a complex form of photography accessible and opens up a new market within smartphone accessories.
Sustainable and Eco-Conscious Living
- DIY Mycelium Composting Kit for Apartment Dwellers: This product directly addresses the challenge of food waste in small, urban spaces. Using mushroom mycelium offers a genuinely compact and odorless solution compared to traditional composting. The focus is on the practical utility of turning kitchen scraps into nutrient-rich soil for houseplants, a tangible benefit for city-dwelling gardeners.
- Solar-Powered UV Water Purifier with Kinetic Backup: For the serious backpacker and survivalist, redundancy is paramount. While UV water purifiers exist, integrating a kinetic energy generator (charged by shaking) provides a critical, non-solar power source. This addresses the real-world scenario of needing clean water on overcast days or at night, a feature that builds trust with users who depend on their gear.
- Upcycled Sailcloth Dog Accessories: This product’s appeal is rooted in genuine durability and a powerful story. Sailcloth is inherently weather-resistant and tough. Each piece can feature a small “provenance tag” that tells the history of the sail it was cut from. This narrative element creates a deep connection for consumers who value sustainability, longevity, and adventure.
- Seed-Starting Kits for Native Pollinator Gardens: The demand for ecological gardening is strong and growing. These kits are successful because they are hyper-specific, offering seed mixes curated for precise ecoregions. This scientific approach ensures a higher success rate for the gardener and provides a more effective way to restore local pollinator habitats, appealing to environmentally conscious consumers who want to see a real impact.
- Biodegradable Glitter-Making Kit from Eucalyptus: This product responds directly to the environmental backlash against microplastic glitter. By providing a DIY kit using plant-based materials like eucalyptus, it taps into the craft market and the eco-conscious consumer base. It’s a fun, hands-on product with a clear ethical benefit.
Home, Health, and Wellness
- At-Home Dry-Aging Kits for Steak: The market for gourmet home cooking continues to grow. These kits, centered on specialized membrane bags, allow home cooks to achieve steakhouse-quality results. A premium version would include the bags, a specific salt blend for the initial crust, a digital hygrometer to monitor fridge conditions, and a guide co-developed with a professional butcher, providing a complete system for the serious foodie.
- Smart Acupressure Mat with Guided Sessions: Acupressure mats are an established wellness product. The innovation here is adding real value through technology—not just for novelty. By integrating bio-feedback sensors for heart rate variability, a companion app can provide real-time audio cues that respond to the user’s relaxation state, actively guiding them into a more effective meditative experience.
- Weighted Utensils with Gyroscopic Stabilizer: This is a high-impact assistive technology product. While weighted utensils exist, they offer passive resistance. Incorporating a small, active gyroscopic stabilizer—similar to camera stabilization technology—would provide a superior level of control for individuals with hand tremors, addressing a profound need for dignity and independence.
- Ergonomic, Long-Handled Grooming Tools for Elderly or Disabled Pet Owners: This product solves a real, overlooked accessibility problem. Brushing a pet or cleaning a litter box can be physically challenging for individuals with limited mobility. A thoughtfully designed set of high-quality tools with extended, ergonomic handles serves a clear need within the enormous pet owner market, fostering a deeper human-animal bond.
- At-Home Pottery Kit for Kintsugi: This taps into the enduring popularity of both crafting and the philosophical appeal of Wabi-sabi. As a product, a Kintsugi kit is not a fad; it’s a specific, skilled craft. By providing high-quality, authentic materials (like genuine urushi lacquer for the advanced user), it appeals to serious crafters looking for a meaningful, hands-on project.
Specialized Pet Products
- Interactive Puzzle Feeder for Reptiles: The pet enrichment market often overlooks reptiles. This product fills that gap with a feeder made from heat-resistant, non-toxic materials safe for use in terrariums. Offering modular puzzle components of varying difficulty provides continued cognitive stimulation, a key aspect of responsible animal husbandry that dedicated owners will invest in.
- Orthopedic Pet Bed with Pressure-Sensing Technology: For owners of large or aging dogs, joint health is a major concern. Integrating pressure-mapping technology into a high-quality orthopedic bed can provide actionable health data. An app that tracks the dog’s sleeping patterns and flags potential issues offers real peace of mind and can lead to earlier veterinary intervention.
- Modular Cat Tree System for Small Apartments: This is a highly practical product that directly solves the space constraints of urban cat owners. Using a non-damaging, floor-to-ceiling tension-rod system is a key feature that appeals directly to renters who are unable or unwilling to drill into walls, making it a go-to solution for a huge market segment.
- Canine Agility Training Starter Kit: Dog agility is a growing sport and hobby. A lightweight, portable kit that can be set up in a backyard or park is a practical entry point for new enthusiasts. The value is in the convenience and affordability of the physical equipment; an app with training guides is a useful, but secondary, bonus.
- Freshwater Shrimp and Snail Breeding Starter Kit: This serves a dedicated, established niche within the aquarium hobby. The product is not about just keeping shrimp, but actively breeding them for specific traits. By including tools for selective breeding and a guide to basic genetics, the kit appeals to the serious enthusiast who is deeply invested in the hobby’s advancement.
Unique and Craft-Focused
- Sound-Dampening Workbench System for Apartment Balconies: This solves the common conflict between urban living and hands-on hobbies. A compact, foldable workbench featuring an integrated rubber mat and optional acoustic panels allows apartment dwellers to saw, hammer, or drill without disturbing neighbors. It’s a practical solution that enables creative pursuits in limited spaces.
- Natural Ink Making Kit from Foraged Plants: This product taps into the stable, long-term trends of foraging, calligraphy, and traditional crafts. By providing the tools and knowledge for artists to create their own inks, it offers a deep connection to their materials. A subscription model for rare, seasonal ingredients could create a loyal community of users.
- Miniature Diorama Building Kits of Famous Literary Scenes: Miniatures and dioramas are a classic hobby, not a fleeting trend. Creating kits based on beloved (and public domain) literary scenes combines two passionate communities: readers and model builders. The appeal is in the intricate detail and the joy of physically constructing a piece of a world they love.
- Bespoke Wax Seal Stamps with QR Code Integration: This product fuses a timeless item with modern utility. The key is the “Dynamic Link” backend service, allowing the user to change the QR code’s destination URL at will. For a small business or event planner, this transforms the seal from a simple decoration into a versatile marketing or information tool with long-term value.
- Advanced Sourdough Scoring Lame with Interchangeable Blades: The sourdough boom has matured into a dedicated hobby with passionate bakers willing to invest in pro-grade tools. A high-quality lame with different blade shapes for artistic scoring is a perfect “prosumer” product. It caters to the baker who has mastered the basics and now wants to focus on the artistry and aesthetics of their craft.
In conclusion, Amazon FBA will continue to offer a wealth of opportunities for aspiring entrepreneurs in 2025. In my interviews with small and medium-sized sellers, I have witnessed that sellers are more excited than ever to sell and make money through Amazon FBA. While the platform has grown significantly in recent years, there is still plenty of untapped potential for sellers who can identify niche markets, create high-quality products, and effectively market their offerings. By keeping up with evolving e-commerce trends and leveraging Amazon’s vast customer base, aspiring sellers can carve out profitable businesses in the years to come.